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Switching up your hair color is one of the most drastic and fun ways to refresh your look. Whether you add subtle highlights to brighten up your hair or go for a 180 switch from brunette to platinum, it's an undeniable treat. However great, though, professionally coloring your hair can be pretty expensive, which is why mastering the art of using at-home hair dye is such a coveted skill. If you're taking the time to color your hair at home, it's worth it to put in a little prep work to make sure the process goes smoothly. "I suggest not washing your hair for a few days before coloring it, since your natural oils will help protect your scalp from any chemicals in the dye," says O'Connor.
Overtone Chocolate Brown Coloring Conditioner
Since box dyes are marketed to the public, the formula is fixed and set to fit all hair types. Natural blondes do better with neutral tones, brunettes should stick to ash colors to eliminate brassiness and red overtones. Going with a shade that blends and complements your natural look will allow for easier blending and upkeep. If you’re unsure about how to go about it, start with a semi-permanent color or a wash before going with a full-on permanent dye, which won’t wash out. If you’ve never colored before, try to stay within your natural range, no more than a full shade lighter or darker. Right out of the gate it’s probably prudent to start with a shade close to your natural color.
Revlon Colorsilk Buttercream Hair Dye
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You can’t get much more affordable than a hair dye for under $5, and this one even includes some nice extras such as nourishing keratin and silk amino acids. Plus, it’s backed up by over 33,000 reviews and an overall 4.5-star rating. The permanent formula comes in 41 shades, and some reviewers appreciate the more mild odor compared to some other dyes. Some stylists are also offering video consultations, or they can help you over the phone or by email. With over 50 shades to choose from and a formula that creates dimension (rather than one flat all over hue), this box dye is best for covering root growth on highlights as it will blend with ease. When it comes to applying your hair dye, Cunningham recommends only doing your hairline, part, and crown—basically, the places that are most visual to you and your video conference call.
Should I Use Box Dye or Go to a Salon?

Remember, the key to success is patience, precision, and proper color maintenance. Consider color quality and damage control when choosing between box and salon options. "A great at-home hair dye is one that has a good color deposit so you can effectively cover your hair's existing color," says celebrity hairstylist Kim Kimble. "Look for lines that have variations in tones so you can find the best color for you." We're not saying you can't spend time in the sun, but prolonged exposure to sunlight can fade the color in your hair. "If you plan to spend time in the sun, consider wearing a hat or using hair products with UV protection," suggests Gould.
Vidal Sassoon Pro Series Ultra Vibrant Color
Whether you’re trying to get festival ready or you're already planning your looks for Halloween (hey, October will be here before you know it), this spray-on hair color is the perfect choice. It mists on evenly, feels weightless, and won’t leave your hair feeling heavy or crunchy. Lowlights use the same application technique as highlights, but instead of lightening the hair, it creates shadows or darker streaks to add contrast and feature the beauty of the natural color. The tension between box dyes and salon dyes intensifies as we look upon the different applications and weigh the convenience of using box dyes vs. the expertise of salon dyes. Most at-home hair colors need to stay on the hair from 20 to 30 minutes.
It typically comes in a kit with everything you need to color your hair at home, including the colorant, developer, gloves, and instructions. Box dye is a type of hair color that you can purchase from a drugstore or beauty supply store. So, you head to the drugstore, pick up a box of hair color, and do it yourself at home. When it comes to color options, a salon may be a better choice if you're looking for a wider range of colors, customization, accurate color results, specialty techniques, or damage prevention. Leave it on for a few minutes while you shower, and rinse thoroughly.
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The brand has a range of highly pigmented conditioners to match your last dye job as well as more daring colors like pink and teal should you want to go a totally different direction. Danusia (she/her) is a senior chemist in the Beauty, Health and Sustainability Lab at the Good Housekeeping Institute where she evaluates haircare, skincare, cosmetics and beauty tools. In pharmaceutical sciences with concentration in cosmetic science from the University of Cincinnati. Danusia has over 10 years of experience in the personal care industry including formulation, product development, claim evaluation and efficacy testing.
A Permanent Dye That Only Takes 5 Minutes
They all swear by the same color-altering purpose but vary in process, ingredients, chemical compounds, longevity, retention, and color range. Since the application is freehand, the lightened portions are less symmetrical, which creates the perfect natural-looking blend. Flashback to 2010 when almost everybody got hooked on having dark roots and playful, vibrant ends. It’s also excellent for enhancing the appeal of sleek hairstyles like bobs or covering grays.
Is Box Dye Really Bad for Your Hair? Risks of Damage and Better Alternatives (

It’s available in a wide variety of colors and several reviewers have raved about how much shine the dye has added to their hair. Keep in mind, though, that while the formula is ammonia-free, bleach is a main ingredient, so you won’t be able to avoid damage altogether. For precise highlights, use the cap and hook to thread hair through, or — to create balayage — skip those tools and simply paint streaks on the areas you want to lighten.
This also helps get rid of excess dye so your hair won’t stain your towel and clothes as much while drying. You’ll undoubtedly still leave marks on your towel but they will come out in a regular wash. Most home dyes have you apply the mixture to your hair using the bottle’s nozzle. But using a bowl for the dye and a brush for application is much easier and results in a more professional-looking color. A brush allows you to spread the dye on your hair evenly, whereas using the bottle may result in patchiness (ask me how I know this). When you choose your box dye color, don’t assume your color will look exactly the same as the model’s on the box.
The good news is that achieving fantastic-looking color at home with a box of hair dye is easier than it’s ever been. It may take some tinkering to find the right formula and color combination for your at-home hair color, but the results are worth it. So if you’re looking for a long-lasting, high-quality color job, it’s worth splurging on a professional rather than trying to save a few bucks with a box dye. The main difference between box dye and salon color is the quality of the ingredients. The more often you wash your colored hair, the less time it will last. I never wash my hair more than every other day, and usually I try to make it a few days between washes.
In Lab evaluations, it scored high for giving a natural look, 79% of testers said it left their hair soft and shiny and 90% said it didn’t cause irritation. The hair color also comes in a huge range of 50 shades from very light blonde to dark blue-black. "Easy to apply and left hair extremely soft, even without conditioner," a tester reported.
Their precision application and professional insights ensure excellent results. DIY box dye lacks their expertise – it takes a one-size-fits-all approach. If you can't find a blonde hair dye option that you truly love, you might as well make your own.
Although the hues won't cover grays, the brand's co-founder and pro colorist Justin Anderson says "the deep conditioning will leave your hair feeling amazing." The biggest key to extending the length of your hair color is to avoid shampooing. When you have your hair colored professionally, your hair care expert will tell you to wait 48 hours before shampooing. The cuticle remains open for a while after a coloring session and shampooing too soon will wash the pigments out.
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